Family dentistry on Williamson Street, Madison

One practice, every smile.

From a first tooth at four to new crowns at seventy-eight: one chart for the whole family, and a fee beside every treatment before you book.

Walt, 71

Implant, $2,450

Ella, 34

Check-up, $129

Ava, 6

First visit, free

Theo Lind

Hygienist since 2014

Leo, 8

Sealants, $45

Sam, 41

Aligners, from $3,900

June, 78

Denture fit, $180

Same day for toothache

Quiet room for nervous patients

Insurance billed for you

Your first visit

Your first hour, told in one breath.

$129

all in

At 0:00 you say hello and skip the clipboard. By 0:05 four quick x-rays are done, sitting up. At 0:15 your dentist looks, then shows you what they see on the screen. From 0:35 a hygienist cleans, and a raised hand stops everything. At 0:55 you leave with a plan, and every line of it has a fee.

Nervous patients

Nervous? Say so. We slow down.

Tell us when you book and the visit is planned around it. Ask for any of these; only sedation costs extra.

A stop signal

The quiet room

Your own headphones

Thirty extra minutes

A free talk first

Sedation, from $250

A stop signal

The quiet room

Your own headphones

Thirty extra minutes

A free talk first

Sedation, from $250

Six minutes. One whole first visit.

Filmed with a real patient’s permission: the hello, the x-rays, the exam, the clean and the plan. The same hour you would have.

Emergency care

Seen today, if you call before 10.

(608) 555-0147

Swelling in the face

A broken tooth

A lost crown

Pain that keeps you awake

$85 for the visit with an x-ray, and any treatment priced before it starts. After hours and on Sundays, the same number reaches the dentist on call.

Children and families

Their first visit by their first birthday.

What we do at each age, and what it costs. Book the whole family back to back and you are done in one morning.

1

year

First look. Ten minutes on a lap. Free.

3

years

First check-up. Counting teeth and a polish. $65.

6

years

First molars. Sealants, $45 a tooth.

9

years

Bite check. Early word if braces would help.

13

years

On their own. No parent in the room, if they like.

Dentists

What each dentist says first.

Ask for the same dentist every time. The lit days are when each one is in the chair.

“Shall I tell you each step before I do it?”

Dr. Marco Ruiz

Owner, implants

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“Do you want to hold the mirror?”

Dr. Nadia Okafor

Children and families

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“Let me show you the 3D preview first.”

Dr. Hannah Cole

Aligners and whitening

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“There is no rush. We have an hour.”

Dr. Elliot Grant

Nervous patients

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Twelve months, no interest

$3,900 clear aligners

$325

a month

Implant $3,450 → $288/mo

Crown $1,150 → $96/mo

Anything over $500, split into twelve equal payments. No credit check, and the last date agreed on day one.

We bill Delta Dental, MetLife, Cigna, Aetna, Guardian, Humana, UnitedHealthcare, Ameritas, Principal and Anthem for you, and tell you your share first.

$29

a month

No insurance? The Mintly membership covers two check-ups and cleans, x-rays, and 15% off any treatment.

4.9

★★★★★

from 1,240 reviews, each tagged with the treatment and what it cost

“I avoided dentists for twenty years. The quiet room and an hour-long appointment got me back in the chair.”

June P., denture fitting, $180

Check-up and clean, $95

The fee on the website was the fee on the bill.

Ella M.

Implant with crown, $3,450

Three visits, three dates, one price. It went exactly like that.

Walt D.

Clear aligners, $3,900

Twelve months at $325. I knew the last payment date on day one.

Sam K.

Book a visit

Two minutes.

Tell us what it is for and when suits you. We call back within one working hour, and the fee is in that call.

1

You send this, two minutes

2

We call you back, within one working hour

3

A text the day before, with the fee and the room

Rather talk? (608) 555-0147, 7:30 am to 6 pm.